The “Academic Style” series is a dedicated line by CAFA Cultural and Creative for art enthusiasts and students. Its design inspiration lies within the studios and classrooms of the CAFA campus. Every detail, from the paper selection of sketchbooks to the color matching of watercolor pens, embodies the “professional DNA” of CAFA’s art education.
Take the most popular sketchbook in the series: it uses the same 80g sketch paper as CAFA’s Basic Art Department. With fine fibers, this paper won’t fuzz from repeated pencil strokes and can also hold the heavy texture of charcoal. Many art students say, “Drawing on this paper feels like being in a CAFA studio class.” The color matching of the watercolor pens is even more thoughtful: the design team referenced the “24-color basic color card” from CAFA’s color theory courses, removing overly bright industrial shades and retaining “Morandi tones” (soft, muted hues) that are more suitable for sketching. Even beginners can easily blend natural, harmonious colors.
We also hid “little surprises” in the products: the inner pages of the notebooks feature handwritten painting tips from CAFA professors, such as “Keep your wrist relaxed when outlining lines” and “First grasp the overall shape when observing objects.” The back of the rulers is engraved with partial lines from classic artworks, making it easy to copy at any time. A parent once shared that their child fell in love with painting because of this stationery set, and even took the initiative to look up the stories behind the artworks on the ruler. It turns out that cultural and creative products can also be a bridge connecting the public with art education.
